April 21st is Mobilegeddon, the day mobile search changes
There’s nothing like a good sensationalist headline to get people listening. On April 21st Google will rank its results differently and websites that are not mobile friendly will be penalised. So if...
View ArticleUK Mobile Digital Ad Spend figures for 2014
As the latest UK Digital Ad Spend figures are published for 2014 (courtesy of the IAB / PWC), it comes as no surprise to see that the mobile advertising space continued to grow at an alarming rate –...
View ArticleHow will the growth of mobile affect the future of SEO?
Following all the excitement of ‘Mobilegeddon’ – a Google update that favours mobile friendly sites and punishes those that remain stubbornly biased towards the desktop – it seems everyone in digital...
View ArticleThe App, the Browser and the Mobile Ad Blocker
Browsers were once the battlefields where advertising revenue wars were won and lost. Now, that battle is evolving and we have a new contender on our hands; the mobile ad blocker. There’s nothing new...
View ArticleTwitter advertising reach set to more than double
In 2013 Twitter made one of the shrewdest investments of the year by purchasing mobile ad exchange company MoPub. The company specialised in providing in-app advertising across a wide range of network...
View ArticleClik here to view.
When is a mobile friendly website not mobile friendly?
When is a mobile friendly website not mobile friendly? When Google says it’s not. As of November 1st 2015, mobile websites that actively promote an interstitial advert asking the user to download the...
View ArticleClik here to view.
Micro-moments in Digital Marketing
“Micro-moments” is a new buzz-word in digital marketing inspired by the rise in mobile browsing. Mobile changed the way customers interact with brands, so to use the same analytics approach as for...
View ArticleClik here to view.
Quick Wins: Page Speed Optimisation
It was 2012, a fire has just consumed a building in Oklahoma City, and a woman nicknamed “Sweet Brown” was about to create a generation-defining mantra…The quote went viral, Sweet Brown became a meme...
View ArticleClik here to view.
Google Mobile Update: Turning Surprises into Success
Google mobile results have been updated, providing some game-changing results. This greatly contrasts with last year’s “Mobile-geddon” update, which in reality was nothing more than a small taste of...
View ArticleClik here to view.
Augmented Reality: Blending Real-World and Digital Marketing
Unless you’ve been snoozing like a Snorlax, you’ve probably heard of Pokémon Go. It’s a free-to-play augmented reality game in which players use their smartphones to locate and catch Pokémon.It’s also...
View Article
